Signals and field notes.

Corpus uses this space to share work in progress thinking about upstream optimisation, zero click and AI search, experiments and the realities inside organisations. It is not a content calendar. We publish when there is something useful to say.

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This page is for teams who want to see how we think about real systems, not just how we describe our services.

How we use this space.

We use field notes to:

Examine how humans and AI encounter organisations in the wild
Break down real examples of zero click and AI mediated journeys
Explore patterns we keep seeing across teams, experiments and decision making
Test ideas in public before they become part of our formal work

Some pieces are practical. Some are more reflective. All are written to be useful to people doing the work, not just talking about it.

Featured.

How AI summaries quietly reshape the decision journey

Many teams still plan and measure as if the main decision happens on their website.

In reality, AI summaries, rich snippets and other zero click results are now doing a large share of that work before anyone arrives.

The Raspberry Pi in the £35,821 Basket

Abi Hough

July 21, 2026

A product page made an experienced IT buyer believe one Raspberry Pi cost more than a family car. The pack price was technically visible. Almost everything else said one unit.

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Upstream optimisation for zero click and AI search.

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Typical first conversations last 45 to 60 minutes and focus on your current situation, constraints and goals

We Are Corpus is an Abi Hough-led consultancy and the trading name of UU3 Ltd, registered in England and Wales. Company number 06272638.