Corpus is a trusted network of highly experienced practitioners, selected for their domain depth, long-term credibility, and real influence on how the industry adapts to change.
This page is for teams who want to see the specialist network that supports Corpus projects — and how we use it.
Specialist support, by design.
Modern digital problems don’t fit neatly into one discipline.
Corpus projects scale with the right expertise, brought in deliberately to get to truth faster and deliver changes that hold up.
The Team
Jono Alderson
AI Discovery, Structured Data & Web Strategy
Jono Alderson works at the intersection of AI discovery, structured data, and web strategy — helping organisations build sites that are legible, trustworthy, and competitive as discovery shifts from classic search to AI-mediated journeys.
His focus is on the technical foundations that shape interpretation and confidence: semantic structure, performance, and structured data.
An award-winning practitioner, he’s also a WordPress core contributor, a multi-year chapter author for the Web Almanac, and a board member at The WP Community Collective.
Iqbal Ali
Fractional AI solutions engineer and Experimentation lead
Iqbal has 20+ years across UX design, development, data analysis, and optimisation. He previously led experimentation at Trainline, building the programme and driving optimisation work with teams including BBC Maestro, Eventbrite, and Simpson Millar.
Now independent as a fractional experimentation lead, trainer, and builder, he focuses on applied AI and small language models — helping organisations embed AI into product and operational workflows, and building tools like Ressada, a framework for turning unstructured data into experimentation insight.
Abi Hough
Founder, Corpus — Principal UX & UI Audit Specialist
Abi Hough is the founder of Corpus and a seasoned UX research and UI audit specialist with 20+ years helping organisations make better decisions about what to build, what to change, and what to stop doing.
Her work combines upstream insight — the motivations, beliefs, and contradictions shaping behaviour before anyone lands on a page — with rigorous UI auditing to make sure the traffic you do earn can actually convert.
Corpus exists to turn messy, cross-channel evidence into clear, testable action that holds up for humans and AI-mediated discovery.
Abi is an international conference speaker on UX, optimisation, and retention.
Slobodan “Sani” Manić
Web Performance & AI Readiness Consultant
Slobodan “Sani” Manić is a website optimisation consultant with 15+ years’ experience making digital products faster, clearer, and easier to use.
His work now focuses on helping organisations stay legible in an AI-mediated world — so sites work for humans and the agents that increasingly research and decide on their behalf (e.g. ChatGPT, Perplexity). He hosts the No Hacks podcast and co-founded Web Performance Tools, Inc.
Charles Meaden
Technical SEO & Structured Data Specialist
Charles Meaden is the founder of Digital Nation, a consultancy specialising in SEO and analytics.
He’s been helping organisations improve search visibility and measurement since the mid-90s, and brings a long-view, evidence-led approach shaped by decades of real-world delivery.
He’s a BrightonSEO speaker and regularly shares practical lessons from large-scale site analysis and crawling.
Tim Stewart
Business Intelligence & Measurement Specialist
Tim Stewart is the founder of TRS Digital and a senior analytics and business intelligence specialist.
He builds measurement systems that hold up in the real world — stitching together messy, multi-source data into reliable dashboards and decision-ready insight.
As organisations increasingly use AI to summarise, forecast and automate decisions, Tim’s work ensures the underlying data is coherent, trusted and usable, so AI outputs reflect reality rather than noise.
Talia Wolf is the founder of GetUplift and a specialist in emotional marketing and conversion optimisation.
With 15+ years’ experience, she helps teams uncover the motivations shaping decisions upstream, then translate that into messaging, journeys, and experimentation strategy that performs. Her Emotional Targeting Framework™ turns emotional insight into measurable outcomes.
Talia is the author of Emotional Targeting and has delivered keynotes and workshops for organisations including Google, Mailchimp, and leading growth and search conferences.
Upstream optimisation for zero click and AI search.
