We use field notes to:
Some pieces are practical. Some are more reflective. All are written to be useful to people doing the work, not just talking about it.
Many teams still plan and measure as if the main decision happens on their website.
In reality, AI summaries, rich snippets and other zero click results are now doing a large share of that work before anyone arrives.
At the beginning of July I signed up to the National Health Insight Survey. I’m not ordinarily the sort of person who fills in surveys for “fun”, but when it comes to the NHS I think it’s important to air an opinion. The Health Insight Survey is conducted by the Office for National Statistics and […]
