We map how humans and AI encounter your organisation across search results, zero click experiences, AI summaries, marketplaces and other off site surfaces, then connect that to what people experience in your products and on your website.
It forces you to examine:
Claims — what you promise
Offer — what people actually get
Reality — what you can deliver
Proof — what backs it up
Signals — what people/models see before clicking
Entity — whether your story is consistent everywhere
If those don’t align, trust dies.
We map how humans and AI encounter your organisation across search results, zero click experiences, AI summaries, marketplaces and other off site surfaces, then connect that to what people experience in your products and on your website.
The pack helps you detect:
Contradictions between claims and delivery
Vague offers dressed up as persuasion
Missing or weak proof
Policy landmines
Marketplace/search inconsistencies
AI summaries guessing your basics
Entity fragmentation across surfaces
Before you run another A/B test — check if the story even reconciles.
One-page executive autopsy summary
Red/Amber/Green triage card
Full C.O.R.P.S.E checklist
AI triage prompts
Deep forensic prompts
Tone-switch pressure testing prompts
Built for workshops, audits, launches, CRO reviews, and pre-campaign sanity checks.
Summary Findings
Triage Card
Checklist
Triage Prompts
Corpse Prompts
Tone Switch Prompts
CRO teams tired of optimising broken offers
Founders who want clarity, not theatre
E-commerce teams battling trust decay
Agencies who need structured diagnosis
Brands selling via marketplaces + their own site
People looking for copy tricks
People who want guarantees
People unwilling to fix operational truth
People who prefer “it’ll probably be fine”
Because machines and humans both hate contradictions.
If your claims, policies, listings, reviews, and specs don’t tell the same story, the system can’t reconcile you.
And if the system can’t reconcile you, neither can the buyer.
