For teams like yours.

Corpus tends to work best with teams that are under pressure to improve performance, but want to do so with greater confidence and less urgency driven decision making. You may already have invested in redesigns, optimisation and new tools, yet still feel that results are fragile and the bigger picture is not clear.

Start a conversation

This page is for teams who want to know whether Corpus is likely to be a good fit for their situation.

When teams usually call us.

You do not have to match all of these. One or two is usually enough.

01_

Stalled results.

You have redesigned or optimised key journeys, but the metrics that matter are flat or unstable, and it is hard to explain why.

Stalled results →

02_

Zero click and AI shifts.

You can see that zero click results, AI summaries or marketplaces are changing behaviour, but you do not yet have a clear view of how or where.

Zero click and AI →

03_

Conflicting stories.

Different teams hold different stories about what is happening, based on their own tools and evidence, and it is hard to reconcile them into one picture.

Conflicting stories →

04_

Deeper than the interface.

You suspect the real problems sit deeper than individual pages or flows, but current work is scoped at the surface and keeps circling the same issues.

Deeper than the interface →

The concerns vary by organisation, but these are the most common situations.

01 Stalled results.

When work looks sensible but outcomes do not, it is often a sign that upstream signals, expectations or constraints have not been examined clearly.

You might recognise:

Repeated redesigns with only marginal impact on performance
Local improvements that do not show up in the measures leadership cares about
Difficulty explaining why results are not matching the effort

Corpus helps by connecting upstream conditions and on site experience, so you can see what is really holding results in place.

02 Zero click and AI shifts.

You know that search layouts, AI summaries or marketplaces are shaping behaviour, but cannot see clearly how.

You might recognise:

More people arriving mid journey or with fixed expectations
Traffic and demand patterns changing after platform or interface updates
AI summaries that describe you in ways that feel incomplete or slightly wrong

Corpus helps teams understand how humans and AI encounter them before a visit, and how that should influence journeys, content and measurement.

03 Conflicting stories.

Different parts of the organisation see different fragments of the truth.

You might recognise:

Analytics, research and stakeholder anecdotes pointing in different directions
Channel specific reports that do not add up to a single picture
Long meetings spent arguing about which data to trust

Corpus helps create a shared view of what is actually happening, by looking across tools, research and upstream evidence rather than treating each in isolation.

04 Deeper than the interface.

You suspect the issues sit in structure, strategy or upstream signals, not just in screens and flows, but most work is scoped at the surface.

You might recognise:

Fixing the same types of problems again and again in different places
Design and optimisation work that avoids questions about policy, product or positioning
Teams feeling that their hands are tied, without a clear view of which constraints are real

Corpus helps reframe problems so they reflect the system you are operating in, not just the interface that happens to be visible.

How this applies to different teams.

Product teams

You are responsible for complex journeys and features, with pressure to ship and to improve specific metrics.

Corpus can help product teams:

Connect upstream signals and expectations to specific journeys and flows
Distinguish between interface level issues and deeper structural problems
Prioritise work that improves clarity and reduces fragile, hard to explain results

Marketing and growth teams

You are accountable for acquisition, demand or conversion in an environment where zero click and AI search are changing how people arrive.

Corpus can help marketing and growth teams:

Understand how campaigns, search and off site signals shape behaviour before a visit
Align on site journeys and content with what people already believe when they arrive
Reduce wasted effort on surface level optimisation that does not move overall results

Digital and CX teams

You are charged with improving the overall digital experience across channels and surfaces.

Corpus can help digital and CX teams:

Build a system level view of how humans and AI encounter your organisation
Reconcile conflicting data, anecdotes and perspectives into a shared picture
Identify changes that improve experience and performance without creating new gaps elsewhere

Leadership and strategy

You are steering digital investment in a context that feels unpredictable and noisy.

Corpus can help leaders:

See how upstream conditions, constraints and incentives affect digital performance
Understand why previous investments did or did not deliver the expected results
Make clearer decisions about where to focus next and what to stop doing

Is Corpus right for you?

We are unlikely to be the right choice if you:

Want quick fixes or short term gains at any cost
Are looking for isolated optimisation of a single page or feature in isolation
Prefer tool led solutions that avoid examining underlying assumptions or constraints
Expect large teams of juniors on site, or high volume delivery regardless of value
Primarily want implementation capacity rather than help with clarity and decisions

We are often a good fit for organisations that:

Are under pressure to improve performance, but want to do so with more confidence and less panic
Suspect that issues sit deeper than individual pages or flows
Want decisions grounded in evidence rather than opinion or hierarchy
Are willing to examine how strategy, structure and upstream signals shape what humans and AI see
Care about accessibility, trust and long term resilience, not just short term lifts

What you can expect from working with us.

Across these different situations and teams you should expect:

A calm, evidence led approach that starts from how your system actually behaves
A focused diagnostic first, using what you already have
Clear problem statements and options, not endless lists of recommendations
Honest views on fit and value before any larger programmes begin

Talk about whether Corpus is the right partner.

If you recognise parts of your situation on this page but are not sure whether Corpus is the right partner, a conversation can help. We will focus on your goals, constraints and current work, and be straightforward about where we can and cannot help.

Start a conversation

Typical first conversations last 45 to 60 minutes and focus on understanding your current situation and constraints.

Upstream optimisation for zero click and AI search.

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Typical first conversations last 45 to 60 minutes and focus on your current situation, constraints and goals

We Are Corpus is a consultancy created by Abi Hough and delivered through uu3 Ltd. Registered in the UK. Company 6272638