Who you will work with.

Corpus is a consultancy created by Abi Hough and delivered through uu3 Ltd. Abi has spent more than twenty years working in UX research, usability, accessibility and optimisation, helping teams improve digital performance and customer retention in e commerce, finance, SaaS, healthcare and other complex environments.

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This page is for teams who want to know who they will actually be working with.

Abi in brief.

Abi specialises in turning messy, real world behaviour into decisions that teams can act on.

Over the last two decades she has:

Led hundreds of usability and accessibility studies, using moderated and unmoderated research, remote testing and in depth qualitative work
Run end to end research and optimisation programmes for organisations across fintech, SaaS, retail, travel and professional services
Conducted cross device UX audits, accessibility reviews and heuristic evaluations to identify friction and inclusion issues before they become expensive problems
Developed A/B test strategies informed by behavioural research, and helped teams interpret results in ways that actually change decisions
Mentored designers, product managers and junior researchers in practical research methods and inclusive design

Her background spans consulting through uu3, in house leadership roles in optimisation, and earlier work in front end development and content, which gives her a useful memory of how systems actually get built.

Connect with Abi on LinkedIn →

Experience that shapes Corpus.

Corpus focuses on upstream optimisation and AI mediated ecosystems. Abi’s experience is a large part of why.

Over the years she has:

Seen how small usability or functionality issues quietly destroy conversion and retention, long before anyone looks at an experiment result
Watched accessibility and inclusion problems show up as lost revenue and trust, not just as compliance issues
Helped teams understand why customers leave as well as why they arrive, and where journeys are silently pushing people away
Worked in environments where data, research and stakeholder stories point in different directions, and still had to get to a decision
Helped teams connect qualitative insight, quantitative data and organisational constraints into clear, defensible problem statements

Corpus exists to apply that experience to the current reality of zero click results, AI summaries and complex digital systems, where upstream signals, on site experience and retention are tightly linked. When fewer people reach your website in the first place, understanding them upstream and making sure they can actually use what they find becomes more important than ever.

Why Corpus exists now.

Over the last few years it has become clear that the way people make decisions online has shifted in ways that are not going to reverse.

Zero click results, AI summaries and platform controlled journeys now do much of the work that websites and funnels used to do on their own.

At the same time, the same patterns keep appearing inside organisations. Teams invest in redesigns and optimisation, but do not examine the upstream signals that shape demand. Methodologies focus on individual interfaces, not on the wider system. Tools multiply, but shared understanding shrinks.

Corpus exists as a response to that combination of structural change and repeated failure. It is a way of focusing what Abi has seen across many organisations into work that starts where decisions are actually being formed, and carries through to whether people who do reach your site can understand it, use it and choose to stay.

How Abi works with teams.

If you work with Corpus, you can expect Abi to be directly involved in the work, not only in the pitch.

In practice that often means she:

Leads the initial diagnostic, including interviews, working sessions and review of your existing data and research
Frames the problems in plain language that connects behaviour, constraints and performance
Works alongside your product, research, analytics and design teams to test and refine options
Helps interpret research and experiment results so they inform strategy, not just slide decks
Joins key discussions where upstream signals, AI behaviour and on site journeys need to be considered together

You are not hiring a brand and then getting a rotating cast of juniors. You are working with the person whose name is on the site.

A wider network when needed.

Corpus is intentionally small. When a project needs additional specialised skills, such as advanced analytics, engineering or large scale content work, we bring in trusted collaborators.

Those relationships are transparent. We remain responsible for ensuring that upstream insight, on site experience and experimentation stay connected, rather than fragmenting across vendors.

Corpus and UU3.

Corpus is the trading name of UU3 Ltd.

Abi has delivered research and optimisation work through UU3 for many years. Corpus focuses that experience on upstream optimisation for zero click and AI search, while keeping the same legal and operational backbone.

You will see UU3 Ltd on contracts and invoices. You will work with Corpus in practice.

Talk about working with Corpus.

If you want to understand how this experience would apply to your situation, a conversation can help. We will focus on your current challenges, constraints and goals, and be honest about where Corpus can and cannot help.

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Typical first conversations last 45 to 60 minutes and focus on understanding your current situation and constraints.

Upstream optimisation for zero click and AI search.

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Contact

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Typical first conversations last 45 to 60 minutes and focus on your current situation, constraints and goals

We Are Corpus is a consultancy created by Abi Hough and delivered through uu3 Ltd. Registered in the UK. Company 6272638