How we work.

Corpus works in a calm, evidence led way that helps teams cut through noise, regain confidence and make better decisions over time. We focus on understanding how your system really behaves before changing it, then support the decisions that follow.
This page is for teams who want to know what it will actually feel like to work with Corpus.

The main areas we work in.

You can think of our work in four overlapping areas.

01_

Start by slowing down

We pause long enough to see what is really happening, what is being assumed and where decisions are made without clarity, before anyone rushes into another round of changes.
Slowing the system down →

02_

Evidence, not opinions

We prioritise research, accessibility reviews, behavioural data and how AI presents you, so decisions rest on shared evidence rather than instinct or hierarchy.
Evidence not opinion →

03_

Whole system view.

We join up upstream signals, on site experiences and organisational constraints, so changes in one place do not quietly break something somewhere else.
Whole system view →

04_

Progress without panic.

We set a pace that avoids reactive changes and optimisation theatre, and focus on changes the organisation can absorb, learn from and sustain.
Progress without panic →

05_

Staying involved where it matters.

We stay close enough to real decisions to help shape roadmaps, review changes and support experiments, rather than disappearing after a presentation.
Staying involved →

The details vary by organisation, but these principles do not.

01 We start by slowing things down.

When things feel messy or pressured, our first move is often to slow the system down.
Not to delay progress, but to create enough space to see what is actually happening, what is being assumed and where decisions are being made without clarity. We look at the pressures, incentives and constraints that are shaping work before we suggest changes to journeys, content or structure.

Often this starts with a focused diagnostic that uses the data, research and context you already have, rather than commissioning large new programmes by default.

02 We look for evidence, not opinions.

We prioritise evidence over instinct or hierarchy.
That can include user research, accessibility reviews, behavioural data, content analysis and how your organisation is being interpreted by AI systems and zero click surfaces. We pay attention to where different sources agree, where they conflict and where there are gaps.

The aim is not to prove someone wrong. The aim is to replace guesswork with shared understanding, so that decisions can be explained and defended over time.

03 We work across the whole system.

We do not treat websites, content, AI and user experience as separate problems, or as isolated from the wider business context they sit within.
We look across the whole system, from business decisions and assumptions that shape expectations before users arrive, through to how interfaces behave in real use. We are interested in how upstream signals, on site experience and organisational constraints interact, so that decisions in one place do not quietly undermine another.

This often means working with multiple teams and partners, not just a single function.

04 We make progress without panic.

We are deliberate about pace.
That means avoiding reactive changes, tool driven decisions or optimisation theatre, and focusing instead on changes that improve clarity, confidence and outcomes in a sustainable way. We pay attention to how much change the organisation can realistically absorb, and to the risk of short term lifts that are not stable.

When we use experimentation, it is to learn from change, not just to justify more of it.

05 We stay involved where it matters.

We can work in focused engagements or longer term partnerships, depending on what is needed.
Either way, we aim to stay close enough to support real decisions, not just deliver documents. That can mean helping shape roadmaps, reviewing proposed changes, supporting experiments or joining key discussions where upstream signals and on site experience need to be considered together.

We are more interested in helping teams test, learn and adapt as systems evolve than in handing over recommendations in isolation.

What a first engagement usually looks like.

Most relationships with Corpus begin with a focused diagnostic that runs for a few weeks and uses what you already have.

A first engagement might include:

The aim is to reach a shared understanding of what is really happening before anyone commits to larger programmes of work.

What we do not do .

There are also things we deliberately avoid.

If we do not believe we can affect outcomes, we say so and do not take the engagement.

Commercial clarity .

We are upfront about how we work commercially.

That includes clear scopes, paid in advance engagements and boundaries that protect everyone’s time and focus. We have found that this creates better working relationships and more thoughtful outcomes on both sides.

You can read more about formats, pricing and boundaries in our working agreements.

How we structure engagements →

Talk about how this would work for you.

If this way of working sounds useful but you are not sure how it would fit your organisation, a conversation can help. We will focus on your current situation, constraints and goals, and be honest if we do not think Corpus is the right fit.
Typical first conversations last 45 to 60 minutes and focus on understanding your current situation and constraints.
Upstream optimisation for zero click and AI search.
Contact
[email protected]

Typical first conversations last 45 to 60 minutes and focus on your current situation, constraints and goals
We Are Corpus is a consultancy created by Abi Hough and delivered through uu3 Ltd. Registered in the UK. Company 6272638